News

During 2021, Primera surveyed homebuyers who visited its flagship design center in Tempe, Arizona, or experienced an online virtual appointment with a design consultant in the design center. A fantastic homebuyer experience during the interiors selection process at the design center is critical for homebuilders. This event will be one

Primera is delighted to announce that it has won another award - Build Magazine’s 2021 Home and Garden Award for Best Family Home Building Services – Arizona. In 2021 the Home and Garden Awards returned for their third year. Now more than ever, homes and gardens have become sanctuary to

Primera is honored and delighted that its Flagship Design Center in Tempe, AZ has been awarded the 2021 MAME award for “Best Design Center”: a highly prized and prestigious industry accolade. The Home Builders Association of Central Arizona (HBACA) partnered with TeamPMP to produce and manage the Major Achievements in Merchandising Excellence (MAME) Awards

Primera is excited to announce its partnership with BCD-it™, a membership based company offering an energetic, on-trend hub of industry know-how and networking.  Build(it) Create(it) Design(it)™ is the state-of-the-art, one-stop shop for design professionals. BCD(it)™ provides access to vendors, manufacturers, education, professional business management services and so much more. BCD(it)™

In March 2021, Primera became a Better Business Bureau (BBB) Accredited Business by all chapters in the five states in which it operates. Primera is honored by this distinction as a testament to our lasting customer relationships and delivering exceptional interiors that exceed expectations time and again. The BBB is

In these difficult times of the COVID-19 pandemic, Primera’s VEO Design Studio software and processes have been adapted to enable the use of virtual design center appointments should homebuyers prefer to enjoy their new home interiors selection experience from the comfort of their own home. The remote appointments use Zoom

The newly remodeled Tempe Design Center is a Silver Award winner and Gold Award finalist for the Best Design Center category in the 2019 National Sales & Marketing Awards (The NationalsSM). This is the second consecutive year that Primera has been awarded this accolade.  The awards are presented each year