Primera Unveils New Partnership with Echelon Cabinetry
Primera has been granted rights to supply its single family home builder customers, in Arizona, Nevada, Colorado, California and New Mexico, with Echelon Cabinetry previously known as Armstrong Cabinets. The Echelon brand, owned by acpi™, has just been launched eighteen months after acpi purchased Armstrong Cabinets. It is the culmination of a rigorous rebranding and reinvention process that included over $7 million of investment in operational enhancements and process improvements, all focused on improving overall service levels to customers.
With its headquarters in Tempe, Arizona, Primera is already the largest independent provider of cabinetry and related interior products and services in the western USA with operations in Arizona, Nevada, Colorado, California and New Mexico.
Primera’s Chairman, Ian Hislop, announced this news, saying “Primera has a large number of single family home builder customers, each with varying needs at differing price points. The addition of Echelon Cabinetry to our existing cabinet brands allows us to offer more choice to meet the wide needs of these customers. We are delighted to be working with Echelon and to be able to offer this product in our geographical markets.”
Building on six decades of industry excellence, Echelon offers its customers new tools, better product value and more professional customer support with this new cabinetry line. Echelon’s Cabinetry Visualizer tool will be a big selling point to Primera’s customers: it enables home buyers to view their cabinetry options including style, wood, color and even accessories in a digital kitchen replicating their layout.
Nick Billig, CEO of acpi, when asked about this new relationship, stated, “Partnering with the leading cabinet solutions provider in the Western US fits entirely with our strategy for growth with the single family builder. We are excited at the opportunity to continue to leverage Echelon’s strong operational capabilities to grow our business based on our sustained ability to deliver on time, complete and defect free.”
In addition to cabinetry, Primera offers a full range of flooring, countertop and window treatments, not only to single family home builders but also commercial developers, home centers, remodelers and homeowners.
For more information about Echelon Cabinetry products, see www.echeloncabinetry.com