Primera Announces Strategic Relationship with MASCO Cabinetry
PRIMERA ANNOUNCES STRATEGIC RELATIONSHIP WITH MASCO CABINETRY
TJ Wheeler, Primera’s CEO announced this morning that Primera has entered into a strategic relationship with MASCO Cabinetry, one of the nation’s largest manufacturers of cabinetry.
The partnership between MASCO Cabinetry, a division of the MASCO Corporation, and Primera brings together the nation’s premier cabinet manufacturer and the top service provider for Arizona, Colorado and Nevada builders. Primera will provide installation services in the Phoenix market to MASCO Cabinetry’s national home builder customers and will provide a full complement of product’s and service’s to MASCO Cabinetry’s regional and local home builder customers. Implementation of this initiative will take place in Arizona, beginning on April 1, 2013. Primera will provide and install MASCO Cabinetry’s Kraftmaid, Merillat, and Quality Cabinets product lines.
Primera’s beautiful showroom locations in Phoenix, Las Vegas and Denver will soon feature the Masco Cabinetry stable of brands to provide trade professionals, homeowners and remodelers alike the vision to make their dream projects a reality.
Primera is already the largest independent provider of cabinetry and related interior services in the western USA. In addition to cabinets, Primera offers a full range of flooring, countertop, millwork and window treatment products to a diverse group of customers including single and multi-family home builders, commercial property developers, home centers, remodelers, and retail customers.
Jeff Collamore, Primera’s COO, when asked about this strategic relationship, said, “This is perhaps the most fundamental shift seen in the US interior products market for many years and marks a further step towards Primera’s stated intention to be the leading provider of interior products in the western USA. We are very excited to be able to offer MASCO Cabinetry’s customers the high levels of service that we currently provide to our existing customers and equally excited to be able to offer our existing customers the excellent products manufactured by MASCO Cabinetry. In a market that is still shaking off the affects of this historic recession, we are delighted that MASCO Cabinetry selected Primera to partner with. It endorses and recognizes Primera’s premiere position in its chosen markets. We look forward to working with MASCO Cabinetry and all its customers.”