PRIMERA INCREASES ITS MARKET PRESENCE BY ENTERING 4TH WESTERN U.S. STATE
Primera is delighted to announce that, effective October 31st 2013, it will begin providing cabinetry and related services to customers in New Mexico. Primera will adopt all existing and new MASCO Cabinetry orders for the New Mexico market. This is the final planned stage of the partnership formed earlier this year between Primera and MASCO Cabinetry.
Primera intends to build on this base of business and extend its product offering in New Mexico to include countertops and flooring products, as well as cabinets, and to offer these to home builders, home centers, commercial developers and retail customers.
TJ Wheeler, Primera’s CEO, stated that, “Together with our existing interior products and design center business in Arizona, Colorado and Nevada, the addition of the New Mexico market is a further and exciting step forward for Primera as it continues to reinforce its market leadership in the western USA. We pride ourselves on the service we deliver and believe that the same high standard of customer care will be welcomed in New Mexico.”