Primera is pleased to announce that it will shortly be opening a new design center in Corona, Riverside County, serving Southern California. This will be the 5th state of Western USA in which Primera now operates, following in short succession from entering the New Mexico market earlier this month and in addition to its other major divisions in Arizona, Colorado and Nevada.
Following the decision by Masterbrand not to continue selling cabinetry direct to home builders Southern California, the Masterbrand sales and operations team consisting of MikeYocum, Frank Fenton, Jeff Grasberger and Rudy Escobar elected to join the growing Primera family. The former Masterbrand team is well established and highly respected within the home builder community throughout this region, having spent years building and establishing a reputation for service delivery excellence.
TJ Wheeler, Primera’s CEO, stated “I am very excited the Masterbrand team decided join us. Primera is a dynamic and growing company that is focused on its strategic path to be in an increasing number of states in the Western USA serving a wide range of customers with the complimentary interior offering of cabinetry, countertops and flooring from design, ordering, delivery and installation.”
Primera, a privately owned and operated company, now employs over 500 staff across 5 States. It offers a full service of design, purchase, delivery and installation of cabinetry, countertops and flooring products to home builders, home centers, commercial developers and retail customers. Its partners include the MASCO cabinetry brands of Quality Cabinets, Merillat and KraftMaid, RSI Professional Cabinet Solutions and flooring partners Shaw, Mohawk, Daltile, Marazzi and Emser Tile. Primera fabricates granite, engineered stone and laminate for countertops in its own local facilities.
TJ continued, “Mike and his team bring years of knowledge and strong network relationships with them. Primera has the right product mix, experience and skills to serve the existing Masterbrand customers and to offer the many advantages of our complete product and service offering to the wider Southern Californian market. This is another crucial part of our growth strategy.”
Mike Yocum added, “The team was unanimous in its decision to move to Primera. We were all impressed by the Company’s vision and believe in its products and services. Offering both frameless and framed cabinetry choices, through its strong supplier partner relationships, will be essential for our customers to give them the choice and flexibility they need. We feel that Primera will exceed the requirements of customers in this market. We very much look forward to formally joining Primera and being an integral part of its future success.”
To contact a member of the team call: Mike Yocum on (714) 493-3116, Frank Fenton on (562) 572-4471, Jeff Grasberger on (951) 833-2117 or Rudy Escobar on (951) 662-6971.
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