The primera difference: why buy from us?

It’s true—you have dozens of choices when it comes to interior designers and product options. And maybe you’re the type of person who values variety, so you don’t mind visiting more than one store to find the right look. Or the right products. Or the right prices. Or the right designers, project managers, installers, etc.

But what if we told you that you could find all of that, in one extraordinary place, without sacrifice? It doesn’t matter where your tastes lie – traditional, modern, country, contemporary, coastal, western, or eclectic, you will be able to find it at Primera.



Whether you’re looking for flooring, cabinetry, countertops, backsplashes, fixtures or window treatments, Primera has every material and style you can imagine.


And though the stunning showrooms are renowned for their immense array of design and product choices, if you can’t find your perfect creative fit here, you’re certain to find it in one of our catalogs.


Our Brands and Materials

Primera offers only the finest products and materials from the top brands in the U.S., which means that all of our product collections are state-of-the-art in quality, at the cutting edge of design and, since many of our suppliers roam the globe looking for inspiration, made from the most beautiful and unique materials in the world. 


For the latest looks in porcelain stoneware, glazed ceramic and glass, Marazzi never disappoints. Sold in over 130 countries, the brand truly boasts world-class artistry and craftsmanship.

Pictured is Marazzi’s “Lounge14” tile in “Martini” on the floor with “Martini and Sidecar” decorative inlay on the wall.



Ranked #1 by Floor Covering News, Floor Covering Weekly, and Floor Focus, Shaw is not only the world’s largest carpet manufacturer, but is also an excellent source for hardwood, laminate, tile, stone and vinyl.

And Shaw vinyl isn’t your grandmother’s vinyl. Take a look at this “Luxury Vinyl Plank” in “Coconut Milk,” which brings a sophisticated, yet natural look to a space normally off-limits to wood.


Arizona Tile


Photo by Kitchen Design ConceptsBrowse transitional bathroom ideas

When it comes to gorgeous hard surfaces, Arizona Tile’s hard to beat. Offering everything from granite to soapstone, mosaic to stack, their collections are almost dizzying in their variety.

This “H-Line” series subway tile in “Denim Glossy” is as functional and durable as it is coolly inviting.



KraftMaid cabinets aren’t just beautiful; they’re semi-custom, which means you get a built-to-order, hand-assembled product without paying the steep prices of fully customized cabinetry. All KraftMaid cabinets go through a “Durakraft Plus” four-part finishing system, which means they’ll look and feel as good in 20 years as the day you had them installed.

These KraftMaid cabinets in “Sage and Mushroom with Cocoa Glaze” give this traditional kitchen a calm and collected, yet distinctive, quality.



One of the largest independent stone and porcelain tile importers in the U.S., Bedrosians is known for exquisite stone slab countertops, as well as elegantly functional tile made from porcelain, ceramic or stone.

Bedrosians “Sequel Quartz” in “Statuario” features the veined look of marble and adds classical charm to this alabaster kitchen.



A subsidiary of Mohawk, Daltile manufactures over 700 million square feet of durable, beautiful floor and wall coverings a year, including quarry, mosaic, glazed porcelain, ceramic, natural stone and recycled tile.

This “City View” porcelain tile backsplash in “Skyline Gray” gives this contemporary kitchen a hip, cosmopolitan vibe.


So, Primera has all the greatest brands and materials, but what about everything else?

Primera isn’t only a one-stop-shop for materials, it’s also the only place you need to go for innovative, expert design and professional, top-notch installation. We are with you every step of the way, from mapping out your vision to helping you choose just the right components, from ordering to delivery and installation; we’re not through until the job has been completed flawlessly and to your utmost satisfaction.

And because our buying power is so extensive, our prices are competitive, so you’re not going to pay more for the amazing variety, quality and service that you won’t find anywhere else. Whether you’re a homeowner, designer, contractor or builder, give us a call and experience Primera difference for yourself.

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Backsplash envy: if only you had more than one kitchen . . .

Backsplashes are no longer the demure, retiring, part-of-the-scenery design components they once were. Thanks to a revolution in the past decade or so, the materials, styles, and patterns used to create backsplashes have evolved into beautiful, interesting focal points all their own—while still managing to fulfill their role as functional, unifying kitchen accents.

If you’ve never counted backsplashes among your list of things to get excited about, we’re willing to bet you haven’t been introduced to Primera’s stunning work and the equally impressive brands we use to create backsplash masterpieces.

We’re going to make you a believer by introducing some looks from our favorite brands we use that are sure to thrill and delight, not to mention get those creative juices flowing. And if you already know what an artfully chosen, beautifully designed backsplash can do for a kitchen, well, you’re going to love this.


Bedrosians Tile and Stone

Founded in California in 1948, Bedrosians has grown to become “one of the largest independent porcelain tile and stone importers and distributors in the United States,” which makes them a marvelous source for the lovely, durable backsplashes we install; materials include:

  • Glass
  • Stone
  • Porcelain
  • Ceramic
  • Pebble
  • Metal
  • Resin
  • Glass and Stone Blends
  • Glass and Porcelain Blends



Bedrosians’ sleek, elegant “Manhattan” mosaic glass tile is as functional as it is attractive and, due to its horizontal placement, is perfect for visually widening smaller areas.

Below, we have two gorgeous, but distinctive, examples of Bedrosians’ ceramic tile. The first backsplash, made from “Grace” subway tiles (in ecru), is a soft, graceful complement to the charcoal-hued cabinetry, but would actually work well with a variety of color schemes.

On the bottom, “Brooklyn Statuario” tile mimics the delicate gray tendrils of statuary marble to give this pristine space an exquisitely classical ambience.

Arizona Tile

With a truly vast selection of “extraordinary surfaces hand-selected from around the world,” we love using Arizona tile to help our clients express themselves with backsplash materials that include:

  • Porcelain
  • Ceramic
  • Glass
  • Granite
  • Marble
  • Quartz
  • Limestone
  • Quartzite
  • Travertine
  • Slate
  • Soapstone
  • Decos & Listelles
  • Metal
  • Tumbled Stone


San Diego Kitchen Remodel 2

Arizona Tile’s multi-hued Stackstone walls (made from a combination slate, marble and quartzite) bring a touch of natural sophistication to almost any room and pair brilliantly with stone countertops.


West University

Staggered-mesh Mineral Pewter from Arizona Tile antes up the “cool” quotient in this smooth, contemporary kitchen.



Part of the esteemed Mohawk family of companies, we love to use Daltile for its ceramic and porcelain tiles; but they also provide great backsplash options like:

  • Metal
  • Glass
  • Travertine
  • Slate
  • Marble
  • Granite
  • Quartz
  • Limestone


Rockridge - Oakland, CA

Daltile’s oval “Contempo” marble in “Misty Carrara” adds just the right touch of charm and whimsy to this romantic setting.


45th Court


“Fabrique” porcelain tile in “Gris Linen” by Daltile interjects just the right amount of color pop into this neutral-palette modern kitchen.


Emser Tile

A “fashion leader in glazed ceramic and porcelain tile, glass, metal and natural stone products,” Primera loves using Emser Tile for both timeless artistry and cutting-edge vogue using materials such as:

  • Porcelain
  • Ceramic
  • Stone
  • Glass


Phillips Creek Ranch | Shaddock Homes
Ornate “Riveli Normandy” tile in Truffle/Crème by Emser lends itself as a beautifully eloquent, yet functional, backdrop.




Emser’s “Flash” glass mosaic tile in “Blaze” is the pièce de résistance of this breathtakingly elegant space.


Marazzi Tile

As an Italian-inspired tile designer/manufacturer/distributor, Marazzi “addresses the myriad aesthetic and performance requirements of homeowners, designers and architects” through their work with these materials:

  • Porcelains
  • Glazed Ceramics
  • Glass Mosaics
  • Natural Stones
  • Metallics


New Custom Maine Home

For those who like bold statement pieces, this spirited “Catwalk” glass mosaic tile in “Chocolate Clog” by Marazzi is a splendid fit.


105 Rancho Trail - Partners in Building


Marazzi’s “Brick” mesh-mounted porcelain mosaic tile in “Jive” affords a chilled-out, urbane feel to these smart, bone-hued surroundings.


Cactus Stone & Tile

Whenever we need an out-of-this-world stone slab look, Cactus Stone & Tile company is Primera’s go-to to deliver extraordinary, high-quality design components made from materials like:

  • Stone
  • Ceramic
  • Glass
  • Metal


Southwest Contemporary


Of course, there’s no rule that backsplashes have to be made of tile, as this opulently stunning “Neptune Azure” granite by Cactus Stone proves.


Luxury Kitchen

Another example of a sumptuous backsplash/countertop, this one in “Monte Cristo” granite, inspires us to mention that Cactus Stone & Tile also carries a marvelous selection of slabs in Marble, Quartz, Travertine, Dolomite, Quartzite, Limestone, Onyx and other semi-precious stones.


Hopefully, if you weren’t enthusiastic about backsplashes before browsing these kitchen masterpieces, you’re currently experiencing a change of heart. With so many materials, colors, shapes, patterns, etc., the design possibilities are virtually endless, which means that a backsplash is perhaps one of the most effective ways to aesthetically set your kitchen apart.

If you have questions about any of the styles, materials or brands we use, showcased here—or if you would like to see any of the multitude of options we didn’t have room for today, click here to call or schedule an appointment.


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March 2017 design trends: wall beds, backsplashes, 3d tiles, and more!



What’s Behind These Walls?


Need a place for guests, but don’t have the room? Consider a space-saving wall bed.


Sustainable and Stylish

Boulder, CO Homes

Interested in sustainable living? Recycled wood is a responsibly sourced material that gives a rustic feel to any room.


Make a Splash!


A glass sheet backsplash on the wall behind your stove gives a modern touch to your kitchen.


Go Deep…

Knobhill  House

Looking to add more depth to your bathroom? 3-D tiles are a great way to add interest with a monochromatic coastal scheme.


Homework Station


Instead of putting a desk in your children’s room, choose a hallway, loft or corner of a family room and turn it into a dedicated homework station.


Photos provided by Houzz.

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