Hardwood, carpet, tile, and more! how to select the perfect floor


Selecting the right flooring for your house is a pretty big decision. Between durability, price, comfort, resistance to the activities of pets and children, and how it matches with your lifestyle—there’s a lot to think about.

So, here’s a quick guide to most popular types of flooring available to homeowners today and what you should consider.

Hardwood Floors



When it comes to home design, there are few features more stunning than hardwood floors. The warmth of hardwood breathes life into any home, regardless of décor style.

Pros of Hardwood:

Hardwood is durable and lasts. Whether you prefer traditional colors and grains, such as dark mahogany, cherry or walnut, or prefer more non-traditional tones, such as gray—the possibilities of natural colors are endless, especially with the selections from Shaw Floors.

Hardwood can be very easily maintained in the right home—instead of vacuuming for several minutes, just take a dust mop to collect any accumulated dirt.

But keep in mind hardwood flooring needs appropriate insulation underneath the house to prevent heat loss or cold floors during the winter.

Cons of Hardwood:

Hardwood floors may be hard to maintain if you have pets running around. Claws from dogs and cats can leave scratches, and pet stains can permanently damage the wood. Consider covering your hardwood floors with an area rug if you have pets, or have a repair kit handy for when Fido or Fifi dig in their claws.

Hardwood floors also have less sound absorption, so you may get some slight echoes in your house. Hardwood floors can also be more expensive, due to the high-quality workmanship.


50s style in Henley

There are plenty of options when it comes to carpet, including thickness levels, colors, materials and texture. And, generally speaking, carpeting offers more choices than hardwood flooring.

Pros of Carpeting:

Carpeting can match whatever decorating scheme you have in your house. You can find neutral colors, colors that match walls or even carpets that have a particular motif. Mohawk has a ton of selections in this regard.

Carpeting also dampens sound in your room, and keeps your floor warmer in the winter. Feeling the softness of carpeting under your feet makes you feel more relaxed and cozy.

Cons of Carpeting:

Carpeting is a bit higher-maintenance compared to hardwood flooring. You have to vacuum, watch out for pet stains, keep an eye on any spills and look out for high-traffic areas. When you have a lot of people walking around, the carpet may wear down after several years. That means you must replace the carpeting in the room eventually.


livingroom classic

Tile is a high-quality option that is durable and can last a lifetime.

Pros of Tile:

Tile is made of ceramic or other earthy materials. Tiles are baked in an oven at high temperatures, creating a durable finish that lasts for decades. Tile is, perhaps, the most durable flooring you can buy. Tile is generally waterproof, but it can stain if liquids sit one place long enough.

Tile is a popular choice for homeowners, and it can even increase your home’s value. Color and design schemes are endless. Just look at Marazzi’s commitment to quality.

Cons of Tile:

Tile takes some time to install, so you may have to wait a few more days to enjoy your new floor. It may feel cold to the touch on cooler days, so be prepared to wear socks.

Tile may also chip or crack due to dropping something on the floor. Pet claws can leave scratches if the animal digs in claws hard enough.

How Primera Can Help

At Primera, we can help you pick the best type of flooring for your home. We partner with a wide range of quality brands to offer a huge choice of flooring products and to suit all budgets. Our expert designers are available to help you create the perfect look for your home.

Schedule an appointment today and see how Primera can take your home to a new level.

Posted in Flooring | Tagged , , |

Primera is proud to officially announce the launch of its commercial division

After increasing interest and demand, Primera is proud to announce the official launch of its commercial division, offering design and installation expertise for all commercial contractor needs.

Primera Commercial Design and Installation
Primera understands how the interior design features of a building immensely impact its energy and atmosphere. The design and materials used for flooring and backsplashes act as a big first impression. In fact, the interior of your commercial building should represent your unique establishment, which is what makes Primera’s commercial work so impressive.

On Time and Within Budget
Your commercial design project should not only be tasteful and illustrative of your business, but it should also be completed on time, within budget, and with a team of experienced designers and installers who you sincerely trust.

From small tenant improvements to million-dollar contracts, no commercial design project is too small or large for Primera. Primera is delighted to work with a wide variety of commercial contractors, including:

  • Hotels
  • Restaurants
  • Resorts
  • Casinos
  • Educational institutions
  • Retail businesses and shopping centers
  • Health care establishments
  • Office buildings
  • Athletic facilities

Primera’s Portfolio of Commercial Work
Although the commercial division is new, Primera’s work with commercial contractors is not. With an impressive portfolio and a highly experienced team, Primera works with each contractor to understand the individual needs and character of the business. Some of the high-profile projects successfully completed by Primera include:

  • The Kimpton Hotel in downtown Phoenix, Arizona
  • Twin Arrows Casino in Flagstaff, Arizona
  • The Arizona Cardinals Training Facility in Tempe, Arizona
  • The Chicago Cubs Training Facility in Mesa, Arizona

Each design is unique to the establishment and its atmosphere. From flooring to stonework, the selected materials are always of brilliant quality and installed with meticulous care—within budget and on time.

What Makes Primera Different
It’s true, Primera’s performance delivers glowing reviews; yet it is the relationship with its clients that makes Primera truly different from any other commercial designers and installers.

From the initial design to the final day of installation, Primera continually proves a dedication to service and delivery; in fact, the President of Primera’s commercial division, Jim Miller, is always available and typically on-site throughout the duration each project.

Jim Miller: The President of Our Commercial Division
Primera is very fortunate to have Jim Miller as the President of its commercial division. With years of experience in all aspects of commercial design, Jim is responsive, continually present, and deeply committed to each project. The relationships built are solid, being founded on trust and satisfaction.

For more information regarding Primera’s commercial division, contact Jim Miller today.

Jim Miller
President – Commercial Division
So. Cal/New Mexico
1311 W. 21st Street
Tempe, AZ 85282
P: 480-829-0054 Ext 600 C: 602-725-1424 F: 480-829-8598
Email: jmiller@primera.net www.primera.net

Posted in Uncategorized |

Design trends: creative drying racks, kitchen banquettes, and encaustic tile


Be Creative for a Less Cluttered Home

Baillie Scott Arts & Crafts House - The Cotswolds

High ceilings? Your kitchen can also double as a laundry space—just install a drying rack above the sink for a creative, less cluttered home.


Kitchen Banquettes

Putney, Loft Conversion


Casual or formal, the cozy appeal of a dining room or kitchen booth is irresistible either way!


Wood Accents

Minnehaha Modern - Minneapolis, MN


Wood adds warmth to any room. Oak shelves or post and beam ceilings keep it cozy—even with crisp modern designs.


Cook With a Sense of Calm

Upper East Side Apartment


Cool blues and whites in the kitchen give a relaxed, ocean aura.



Redel Home

Encaustic tile adds the perfect pattern pop to any bathroom.


Photos provided by Houzz.

Posted in Arizona, California, Colorado, luxury kitchens, Nevada | Tagged |