The year in review–a recap of primeras 2012 projects


Well, we’re three months into 2013 and it’s been a great year for Primera Interiors. We are pleased to have been a part of many amazing projects and to have made lasting relationships with new partners.

Take a look back at some of our big projects from 2012:

Rancho Madera by Keystone Homes


These Arizona ranch style homes ranging from 1750 square feet to 2300 square feet are the epitome of the beautiful and classic patio home. This new community located in Cave Creek showcases stunning interiors and comfortable layouts. Primera provided many interior elements such as granite and quartz countertops, upgraded cabinets throughout, unique backsplashes, and beautiful hardwood and tile flooring.

K. Hovnanian Homes at Pinnacle Peak Place


Pinnacle Peak Place by K. Hovnanian homes is truly a masterpiece. This home is the epitome of luxury with top of the line interior design and plenty of custom touches. Primera was the full service design center for K. Hovnanian on this project and provided cabinetry and flooring throughout. We are honored to have been chosen as the design center for this stunning home.

Kimpton Hotel at CityScape


This commercial project brings vibrancy and life to downtown Phoenix and includes retail and entertainment space, office space, a public park and the Kimpton Hotel. Primera installed flooring including carpet, vinyl composite tile, hardwood floors and patio tile, as well as granite thresholds.

St. Joseph the Worker


In 2012 we saw the opportunity for Primera to give back to our community. We were able to provide and install new carpet to St. Joseph the Worker in downtown Phoenix, which provides specialized job training and other services to the city’s homeless population. By partnering with this organization, we were able to help them more effectively serve our community.

Arizona Showroom Grand Opening


Of course, we couldn’t do a recap of 2012 without mentioning the grand opening of our Arizona showroom. The retailer/remodeler Phoenix showroom is a place for custom builders, designers, general contractors and retail customers to see and experience Primera products. General contractors can bring their clients in to the showroom to see how products look side-by-side and they can even look at plumbing, lighting and door and trim. The showroom features Primera’s flooring, countertops and cabinets in a variety of materials and finishes. Our showroom is a must-see for both clients and their buyers – it’s a one stop shop for seeing the finest installed and finished products.

Primera worked on many more projects last year, all of which bring us pride and satisfaction in knowing we’ve been able to work with many wonderful clients and partners.

And of course, we had had a bit of fun, too. In case you missed it, check out our Holiday video. We’re all grateful here at Primera for a great 2012 and look forward to an equally productive 2013.

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Primera announces strategic relationship with masco cabinetry


TJ Wheeler, Primera’s CEO announced this morning that Primera has entered into a strategic relationship with MASCO Cabinetry, one of the nation’s largest manufacturers of cabinetry.

The partnership between MASCO Cabinetry, a division of the MASCO Corporation, and Primera brings together the nation’s premier cabinet manufacturer and the top service provider for Arizona, Colorado and Nevada builders. Primera will provide installation services in the Phoenix market to MASCO Cabinetry’s national home builder customers and will provide a full complement of product’s and service’s to MASCO Cabinetry’s regional and local home builder customers. Implementation of this initiative will take place in Arizona, beginning on April 1, 2013. Primera will provide and install MASCO Cabinetry’s Kraftmaid, Merillat, and Quality Cabinets product lines.

Primera’s beautiful showroom locations in Phoenix, Las Vegas and Denver will soon feature the Masco Cabinetry stable of brands to provide trade professionals, homeowners and remodelers alike the vision to make their dream projects a reality.

Primera is already the largest independent provider of cabinetry and related interior services in the western USA. In addition to cabinets, Primera offers a full range of flooring, countertop, millwork and window treatment products to a diverse group of customers including single and multi-family home builders, commercial property developers, home centers, remodelers, and retail customers.

Jeff Collamore, Primera’s COO, when asked about this strategic relationship, said, “This is perhaps the most fundamental shift seen in the US interior products market for many years and marks a further step towards Primera’s stated intention to be the leading provider of interior products in the western USA. We are very excited to be able to offer MASCO Cabinetry’s customers the high levels of service that we currently provide to our existing customers and equally excited to be able to offer our existing customers the excellent products manufactured by MASCO Cabinetry. In a market that is still shaking off the affects of this historic recession, we are delighted that MASCO Cabinetry selected Primera to partner with. It endorses and recognizes Primera’s premiere position in its chosen markets. We look forward to working with MASCO Cabinetry and all its customers.”

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