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EXPERT DESIGN
& INSPIRATION
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TEAMS OF DEDICATED
PROFESSIONALS

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Design Centers
All Under One Roof

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SERVING HOMEOWNERS
REMODELERS
INTERIOR DESIGNERS
HOMEBUILDERS
& COMMERCIAL DEVELOPERS

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Primera has three beautiful Arizona showrooms located in Tempe, Peoria and Prescott Valley. Each location has expert designers available to help buyers pull together a cohesive style for their homes. Whether your preference is for a classic Arizonan desert look with earthy, natural shades or more contemporary European clean lines, Primera has everything you need all under one roof.

Arizona Design Tip

commas Thinking of a kitchen remodel or update? A double-duty kitchen island that functions as a table lets your family can share a face-to-face meal together, yet still provides enough workspace to prepare food. It might be just what you need to bring mealtime conversations back to the table. commas

Prescott Showroom

Arizona’s Blogs

THE BEST CABINETRY IN PHOENIX: HOW PRIMERA PROVIDES VARIETY AND QUALITY
READ MORE

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California Design Tip

 Open-plan dining areas continue to be on trend. A great way to highlight a dining table in an open space is to hang a chandelier or a series of pendant lights directly overhead. 

Primera

California’s Blogs

PRIMERA CREATES TEAM IN SOUTHERN CALIFORNIA
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Colorado Designer Tip

 Want to create a cozy gathering space in your kitchen? Select a dining table that is proportionate for the size of the room to keep it from feeling overcrowded, yet still offers a place to eat, gather, and talk about the day. 

Your Project Partner

Colorado’s Blogs

PRIMERA TILE FLOORING: CAN’T-MISS FASHION FOR FLOORS
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Nevada Designer Tip

 Make the most of a modest-sized kitchen by incorporating a gathering table with bench seats that are built into the back side of the kitchen cabinets or along an adjoining wall. That way your not-so-large space becomes a highly functional dining area with ample, comfortable seating for all. 

 Las Vegas – Remodel

Nevada’s Blogs

HOW TO CHOOSE BETWEEN GRANITE AND ENGINEERED STONE
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This small team installs cabinetry in the Santa Fe and Albuquerque areas. Coordinating their activities with outsourced specialists, they are able to deliver a highly professional, first-class service to our customers.

New Mexico Design Tip

 Make your kitchen island feel like a piece furniture. If you’ve got the space for a substantial kitchen table/island, we say go for it. To make it feel more like furniture, add custom wooden legs so it looks like a dining room table, but keep it at counter height so you don’t lose extra workspace. 

Primera

New Mexico’s Blogs

PRIMERA INCREASES ITS MARKET PRESENCE BY ENTERING 4TH WESTERN U.S. STATE
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NEW VIDEO FOR
PRIMERA’S FLAGSHIP, AWARD-WINNING, DESIGN CENTER
LOCATED IN TEMPE, AZ

Since Primera formally opened its new state-of-the-art design center in Tempe, AZ to production and custom home builders, general contractors, interior designers, realtors and vendors on the evenings of November 28th and 29th 2017, the design center has been bursting with energy and creativity.

Take a look for yourself! Click on our new video showing a tour around the design center as well as highlighting its unique and special features.

The new design center features: private and quiet spaces for customers; contemporary styling, and; soft lighting that shows the finer qualities and character details of the product samples and vignettes. The state-of-the-art lighting is essential for customers as it will enable them to colorize their product selections in a “true” environment reflecting how they would actually look in a home. The dramatic impact of the lighting has been created by the complementary black roof and hanging bright white lit panels over the various seating areas.
Primera’s new and exciting IT software solution, VEO, is due to go-live very soon with its first homebuilder customer, Courtland Communities. VEO is an all-encompassing design center system that manages the design center calendar, provides a step-by-step process for homebuyers to choose their options including real-time estimates, and ordering for homebuyers’ selections. It is an incredibly adaptable and robust system that enhances the design center experience by allowing homebuyers to create a product wishlist from the comfort of their own home, and during their appointment to see different room-by-room product option prices, a monthly payment calculator and a model home viewer to inspire their interior design style.

Jim Giannopoulos, Designated Broker, at Courtland Communities stated, “The new Tempe showroom is by far one of the finest in Arizona if not the country. Our buyers’ experience has dramatically improved with the increased number of kitchen vignettes and other offerings on display.” He continued, “We eagerly await the launch of the new VEO software program, and anticipate it streamlining the new build process. The VEO program in conjunction with the remodeled showroom will allow our future homeowners to design, visualize, touch, and fully experience their future new Courtland Communities home.”

The new design center has already won a highly prestigious award. The National Association of Home Builders’ National Sales and Marketing Council announced on November 27th that Primera had been bestowed a silver award as one of five top recipients in the “Best Design Center” category. “The Nationals” new home sales and marketing awards to home builders, developers, associates and consultants, salutes and honors the best in the building industry for their determination, integrity, creativity and resilience. All silver award winners go forward as finalists to be judged for the gold award at the International Builders’ Show in Orlando in January 2018.

Welcome to Primera!

Primera works with many types of customers with a variety of needs and varying projects sizes. With dedicated, customer-focused and highly-skilled teams, Primera is ready to deliver your interior vision. From design inception to installation and completion after-care, Primera will support you at all stages to ensure the success of your project. With the widest selection of flooring, wall tile, cabinets, countertops and window treatments to choose from, expert designers available to assist you in making the right choice, and all under one roof. Our customers benefit from purchasing power cost savings, save time as all the product selections and support are in one convenient location and less stress through the efficient processes used to deliver projects on time.

Call today or click the links to find out more.

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